NIELSEN MEDIA MEASURING SOLUTIONS

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics.

Our data underpins essential transactions that propel the buying, selling and creation of media. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

Our independent, third-party measurement provides the currency that fuels the global advertising (worth $780 Bn) and content marketplace (worth $220 Bn).

We provide data, analytics and insights into 700 brands, 1200 agencies and 1500 Sellers. We operate around the world, in more than 55 countries.

3M3A AUDIT & CONSULTANCY COMPANY

3M3A is a partnership formed to support and manage media measurement from TV, radio OOH, readership and online. We understand setting up, managing and validating an audience measurement system is both complicated and critical. Our combined experience and expertise reduces risk and brings quality assurance to any research or measurement service that is intended for use as a currency or to stand industry scrutiny.
The 3M3A team consists of 3 media and research experts with years of diverse experience from all sides of the playing field. Robert Ruud with specialist statistical, data science and diagnostic analytical skills. Christopher O’ Hearn skilled in project management and specialising in vendor proposals, contract and joint-venture negotiations. Brenda Wortley with both agency and media owner experience specializing in analysis and data output.

The pillars of the 3M3A business include:

Measurement: 3M3A can help make the most of measurement, from setting up new systems to evaluating established data.

Media: Whether it’s developing cross platform measurement, metadata structures, fusing data or evaluating solutions 3M3A can help make sure your media is effective

Management: 3M3A’s management expertise also covers RFPs and proposal evaluations, review of best practices around the world, design recommendations, contract negotiation and KPIs to provide a complete turn-key solution

Audience: Designing surveys and panels, with a deep understanding of technology, content distribution, metadata and people’s behaviour makes for more robust and realistic data

Audit: We can conduct full audits, evaluate specific areas of your system and provide advice on how to improve. We can also conduct higher level audits of systems, processes, algorithms and edit rules

Analysis: With our real industry experience 3M3A can help make sense of your data. Whether it’s for programming, planning or buying 3M3A can work with industry groups, broadcasters, agencies or advertisers to help sift the good from the bad.

3M3A has worked in many countries and with all major vendors – Kantar, Nielsen, GfK, Ipsos and others. This gives us an unrivalled perspective of global media measurement standards and practices.

Every engagement is led by one of the principal partners, depending on the area of expertise.

ARCHERS BRAND AND RESEARCH CONSULTANCY

Archers is a research and brand consultancy firm specialized in market research, business plans and marketing and communication strategies. Archers was founded in 2006 and covers the entire MENA region.

Archers’ pride itself in bringing its client base glocal knowledge across different sectors, consumers/audiences and geographies. Archers is well recognized for its ability and leadership in helping clients establish the best suited communication, business and marketing strategies. Archers’ role extends beyond insight generation. We are our clients’ partners and believe that our clients’ success is our success. We make sure to work closely with our clients following any market research to integrate the findings and learnings into their business strategies.

Archers’ expertise extends to providing consultancy services to different business stakeholders vis-a-vis:

• Media audience measurement
• Business growth opportunities
• Branding and marketing strategies
• Customer relationship management
• Data and market research strategies

Experts in the Marketing, Communications and Public relations field. We came together and combined our expertise to help you further develop your business. Persuade have the know-how and the clear understanding of the local market, trends and needs.

By using our two ways communications we can customize an integrated marketing communication plan that will give your brand/name the guaranteed positive outcome. After all, what we do is pursue the public with your message and persuade them.

As a boutique agency, we’ve found the right formula for getting results and providing great service, free of all the bottlenecks traditionally found in larger firms. And because those hang-ups don’t exist, you don’t have to pay for them. Instead, you get one-on-one attention from someone who is familiar with your project. If we were you, that’s what we’d want.