Nielsen’s TV Audience Measurement is a framework for measuring content and advertising across all formats and devices in this new media landscape. Nielsen’s framework delivers comparable and consistent metrics across content and advertising at audience access points.
The framework provides a more inclusive currency that enables clients to mobilise their businesses based on accurate measurement insights;
it grants companies access to improved programme scheduling, allowing for more accurate planning required to achieve successful advertising campaigns. Consistent and comparable metrics empower marketers to optimise their cross-platform media mix in order to reach their audiences.Within the TV Audience framework, Nielsen's clients understand who their audiences are, what their preferences are, and how they consume content.