A visionary leader with more than two decades of experience in the media, engineering, and project management sectors, Bandar leverages his deep knowledge of the MENA broadcast landscape to steer and oversee MRC’s strategic direction. His distinguished career has encompassed senior roles in both the private and public sectors, during which he has successfully led small and large multinational teams to transform, reform, and sustain organic business growth and drive healthy financial outcomes. Prior to joining MRC, Bandar served as the Managing Director of OSN, acting CEO of SBA, Board Member of the Advertisement Industrial Board, General Manager of TRADE Telecoms, and Director of Business Assurance at BAE SYSTEMS.

A talented Media Audience Measurement specialist with a proven track record of developing insight-based, actionable business, media, marketing and advertising solutions, Houda shares her expertise as a consultant for MRC. Her 19 years of industry experience across a diverse range of multinational accounts and extensive knowledge of the media, advertising, and research sectors add tremendous value to the development of the KSA TAM project. Houda also serves as a consultant for the ABG Cross Media Measurement project in the UAE. She holds a PhD in Communications from Louisiana State University.

Hassan Al-Tarhouni has over ten years of experience in the field of office management and sales, and he is well-versed in secretarial and sales operations.

Throughout his career, he held several positions in private companies, where he was successful in leading both small and large teams.

Hassan worked as the Director of the General Manager Office of OSN and the Director of Central Region Sales at TRADE Telecoms before joining Media Rating Company (MRC).

Mohamed Elbashir stands as a proactive and outcome-driven consultant specializing in project management. With over a decade of expertise in project planning and professional training, he holds the esteemed title of a certified Project Management Professional (PMP). He consistently achieves successful project outcomes, utilizing his adeptness in identifying and rectifying inefficiencies within workflows and processes. He possesses extensive knowledge in engineering and technology.

He has worked across a wide range of sectors, including various engineering fields and information technology. He served as a on-site project manager for a loyalty program for Saudi Tourism authority. He has received accreditation from the Saudi Council of Engineers, as well as approvals from Aramco and the Saudi Electricity Company, and the General Secretariat of Riyadh Municipality. He also acts as a private consultant for Tala Al-Quds Contracting Company.

Mubin has spent more than 30 years in the Media and Advertising domain. His experience spans the entire gamut of Media Research & Analysis, Strategic Communication Planning, Media Buying & Sales. He has worked in prominent Full-Service Advertising Agencies, Media Specialist Agencies and Media Houses in India and Kingdom of Saudi Arabia. He is one of a handful of people in India who has been directly involved in both the currency Audience Measurement studies of the country - Print and TV. He was Vice-Chairman of the Technical Committee for the Indian Readership Survey - the premier readership survey of India.

He was part of the founding team that set up BARC India, the world’s largest TV Audience Measurement System; in a short span of less than two years. As part of the founding team, he was involved in every aspect of the business; with his core areas being the Research aspects – Universe Estimate, Panel Design and Set-up and Measurement Science. He has received certifications from international audit firms on various aspects related to TV audience measurement. He has also co-developed along with the team, two award winning Tech-Research products which are being used at BARC India.

Ayoub Merchad is an expert Finance Manager with proficiency in providing accurate financial analysis and maintaining financial control.

With over twelve years of experience in the field of accounting and finance, Merchad worked with a wide range of versed business models, audit firms, trading companies and contracting businesses.

He started his career with junior roles until he honed his skills to take on managerial roles in small and large enterprises.

Ayoub served as a Finance Manager for Abou Nayaan Holding, in the contracting sector where he tackled several challenges, leading teams, meeting deadlines and achieved targeted key performance indicators.